Europe is experiencing a higher adoption rate of hospital information systems (HIS), electronic medical records (EMR), and other ehealth services. This is boosting the growth of the computerized physician order entry (CPOE) systems market, according to Frost & Sullivan's (San Antonio, TX, USA) market analysis, “European Market for Computerized Physician Order Entry.”

According to the research, the healthcare industry recognizes the vital function of CPOE and other technologies in the reduction of medical errors. This has made the health ministries in Europe seek to improve their health sectors' IT infrastructures. In order to cater to the market needs, vendors must develop cost-effective solutions, enabling healthcare facilities to reduce medication-related incidents.

The research found that the market earned revenues of US$106 million in 2010, and is forecast to reach $173.5 million in 2017. This is due to increased government support for IT solutions in healthcare, leading to a higher rate of HIS and EMR adoptions, which drives CPOE penetration. The market is expected to experience more rapid growth from 2013, as the integration of CPOE with existing IT services in healthcare units is implemented.

"Improved IT adoptions in the healthcare sector, paralleled by the need to reduce medication errors, are driving the growth of CPOE systems in Europe," notes Frost & Sullivan research analyst Somsainathan. "Similarly, integrating CPOE with other existing ehealth services is the biggest trend that is expected to support accelerated growth from 2013."

"Developing services that are easy to integrate will be key to success in the European CPOE systems market," advises Somsainathan. "Mitigating the high integration cost will not only boost the adoption rate for CPOE systems but will also ensure higher revenue generation for market participants."

Guangzhou Jia Yu medical equipment Limited